There are lots of places on the internet where a site owner can get Zen Cart templates that use their specific organization color scheme and branding. With a help of Zen Cart themes the site may include the colors and branding associated with a certain brand or perhaps an established brick and mortar retailer. It is vital to have a standard branding and color scheme shared by all facets of a business.
A web site owner may decide to go and hire a web designer to give his shop a highly customized look, this has some drawbacks however. The fist point - it is the time required to find the right designer with the needed skill set. Designing for Zen Cart is quite different from designing web sites using the more widespread HTML and CSS languages.
Also take into account the time that it takes to meet with the designer, have them produce a design mock up or two, and then make revisions before final design approval. If time is of the essence then using a pre-configured quality Zen Cart templates is definitely the route to take.
The upside to employing a designer to provide your internet site a custom look is that you will have an original design that helps your site and business be prominent among the others. Your internet site is often the first opinion a customer has of your business, and there is no second opportunity to make a first impression.
Do not neglect the fact a skillfully designed internet site instills confidence in your products and helps keep customers on your web site, increasing the odds of them making a purchase.
