Simplicity is really a queen of beauty. Simple business icons, clear typography and enough air (white spaces) are indicators of great potential, safety and stability of your company. The most customary colours for designing business icons are black, white, gray and blue. If you will use wordings for business icons bear in mind Verdana is the greatest simple and readable font that you can find. This font is the easiest one to discern in various sizes. Black text on white business icons - classic is always up to date. As far as you have already known business icons style needs minimalism. Don't create a great amount of multi-color icons, flashy objects, logos and graphics. In such a way you risk to produce the site messy.
The importance of business icons originality
The new sites which are not so reputed yet require professional look to make the Internet surfers notice them. The most widespread web design style used by the artists all over the world is web 2.0 style. A unique logo is the face of your company. So it's value should be taken into account.
Nice, considered content used in present-day design is really efficient. But unique design is what really makes your business web-site unique. You can forget stealing ideas of other companies logos. Even duplicating of competitor company style is harmful for your webpage reputation. Do not risk! Anyway you will be disclosed or compared with the competitors who have invented those styles earlier.The unique and recognizable logos and business icons that reflect the idea of your online business will help you to take the rightful place on the Internet.